Sales & Marketing

“Sales and marketing are the engines that drive business success, and a comprehensive understanding of both is crucial for any entrepreneur. In this section, we’ll explore the essential aspects of effective sales and marketing strategies, from customer research and branding to lead generation and conversion optimization. Our expert contributors will provide practical insights and advice to help you create and execute successful sales and marketing campaigns, and to achieve your business goals.”

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Cold calling and lead generation

Cold calling and lead generation are essential elements of any successful marketing and sales strategy for small businesses. Cold calling involves reaching out to potential customers over the phone to…

50 Min Read
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